Caremaris brand kit
Carefold identity, selected October 20, 2026.

Use caremaris-logo.svg for the website, presentations and correspondence.
Use caremaris-logo-white.svg on marine or another sufficiently dark surface.
Use the standalone wordmark where the complete logo would repeat the symbol.
Use the symbol for compact contexts; use the optimized 16/32px files for tabs.
Keep the logo proportions. Do not redraw, stretch, rotate, add effects or recolor
individual letters. Clear space: at least half the visible symbol's height.
Recommended minimum width: 160px for the complete logo, 16px for the small symbol.
The white and black symbol files support one-color applications.

Marine #183D4A, copper #AF6546, chalk #F8F5EF.
Body #293F48, muted #52656C, tint #E7EEF0, line #CBD5D8.
Use marine for text and actions. Copper is an accent, not small text on chalk.
Source Serif 4 for headings; DM Sans for body and controls. Logo letters are
outlined and do not require font installation. No font software is included.

Use specific descriptions: appointments, care, volunteers, boutique and giving.
Do not claim production readiness, real customer outcomes or certifications
without evidence. The Willow demonstration uses fictional records.

Caremaris identifies the platform. Each center retains its own name, logo,
colors and documents. Caremaris attribution is optional. Do not recolor Willow
or other center identities to match these platform colors.

Design selection does not establish trademark clearance or domain ownership.